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PREPARE TO BE READY

Ready is all or nothing. We either are, or we aren’t. In the history of human endeavor, no man has ever achieved anything with almost. It’s why we burn so many hours. It’s why our muscles throb, it’s why our eyes ache, and it’s why we live with blinders on—in constant pursuit of preparedness. And we know that as much as we pride ourselves on our dedication, this alone is not enough. Plenty of people are dedicated. Our worthiest opponents are just as hardworking as we are. So if we ever hope to win, we need to work smarter. We must be ready.